Umberto Ferrero

Ragazzo con breve capigliatura, poggiando il viso sulla mano, che guarda direttamente l'obiettivo, con sfondo scuro e illuminazione morbida.
Vari attrezzature fotografiche disposte su un pavimento di legno: due fotocamere, obiettivi, batterie, schede di memoria, cacciaviti, e filtri fotografici, in un'immagine in bianco e nero.
Braccia di una persona con tatuaggi di due gatti e uno di un uccello, visibili i piedi nudi in primo piano.
Una striscia di pellicola cinematografica con tre foto in bianco e nero. La prima mostra un paesaggio fluviale con alberi e un cielo nuvoloso, la seconda un paesaggio naturale con un lago e arbusti, la terza una scena urbana con persone e edifici.
Un uomo con capelli corti e barba, indossa occhiali scuri e cappotto nero, posa con una mano sulla testa davanti a uno sfondo grigio.
Fotocamera Leica M6 sopra un mucchio di libri in bianco e nero.
Ritratto in bianco e nero di un giovane uomo con capelli corti, tatuaggi visibili sulle braccia, orecchino e collana, in un ambiente con sfondo sfocato e illuminazione soffusa.
Primo piano di un uomo con occhiali tondi, barba e capelli corti, che utilizza un dispositivo elettronico, con illuminazione calda e sfondo sfocato.
Fotocamera Leica M6 con obiettivo Leica Elmarit 2.8/28mm, in primo piano, vista dall'alto, sul sedile di una barca con il mare e le onde sullo sfondo, una persona con un braccio tattoo e orologio che impugna un'asta, probabilmente al tramonto o all'a

I’m drawn to what’s quiet and overlooked: traces of everyday life, small gestures, objects left behind, the atmosphere of a place more than the spectacle of it. I work like a storyteller—observing first, then building sequences that give images rhythm and meaning. Whether I’m shooting travel, reportage, or commissioned work, I look for honest details and real textures, shaping them into a visual narrative that feels grounded, human, and cinematic.

Photography, for me, is an archive of encounters and distances: a way to hold time, and to turn the present into a story you can return to.

About

Born in 1998, I’m Umberto Ferrero — a photographer and visual storyteller. I studied Advertising Communication at IULM University in Milan and at Miami Ad School, then specialized in Narrative and Storytelling at Scuola Holden in Turin. That path shaped an approach where language and image, photography and writing, work together. I started in fashion photography, where I learned precision, pace, and control of light. Over time, I moved toward a more narrative practice. Today I mainly work across reportage and travel photography, building stories from everyday life and the traces places hold. I’m drawn to objects, edges, and signs of passage — what remains and speaks, even when people are out of frame. In 2023, I published a Japan-focused reportage with Nosignal Magazine. I’m also a co-founder of MOTH, an artistic writing collective, and I wrote and developed the narrative for Volti a Perdere (Emuse, 2025).

I work as a freelance Art Director while developing personal and editorial photography projects. For me, photography is a form of storytelling — an archive of relationships, time, and geographies meeting.

  • On-location visual storytelling to document people, places, processes, and events. An editorial approach built around atmosphere, honest details, and strong sequencing—images that feel real, grounded, and made to live across web, social, and print.

  • A new visual narrative for brands, people, and projects. I start from what already exists—your identity, context, references, and materials—and reshape it into a coherent story told through images, with a clear tone and direction. The output is a consistent series ready for websites, social, campaigns, and presentations.

  • I work with your personal or brand photo archive and turn it into a contemporary narrative. Through selection, editing, and structure—paired with new photographs when needed—I connect what you’ve been with what you are now, creating a living story you can use across communication, editorial content, and everyday brand storytelling.

Contacts

u.ferrero21@gmail.com
+39 392 3355842

Via Ca del Binda 4, 26100, Cremona (CR), Italy

P. IVA: 11730560965